When Orlando was selected to host the 2017 and 2018 NFL Pro Bowls, the pressure was on local leaders to make the events successful.

With less than 60 days to kick-off, and 35,000 tickets remaining, Moxē was called in to quarterback local marketing efforts with the City of Orlando, NFL, and Florida Citrus Sports.

Helping the City of Orlando feel like a major sports destination

With little time to waste before game day, we developed an integrated marketing plan that could be swiftly and efficiently launched and executed. The plan included a 30-day media advertising push, social media influencers, and aggressive media outreach to help get Central Florida ready for an exciting week of NFL activities.
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Thousand Tickets Sold in 60 days
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Million Dollar Local Economic Impact
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Million Viewers Tuned In to Watch
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Orlando Social Media Influencers Involved