LYNX was celebrating their 25th anniversary and wanted all of their riders to share in the fun.

What started as an anniversary brand development project turned into a year full of events, marketing initiatives, and award-winning contests that had all of Orlando buzzing.

Our strategy: A year-long campaign to celebrate the occasion highlighted with surprises for everyone.

Moxē developed a 12-month calendar full of of events, contests, challenges, and entertainment, all designed to encourage interaction and appreciation from the tens of thousands of people who rely on LYNX all year.

Pumpkin Pursuit – In October, we placed 50 small, branded pumpkins at select bus stops around Central Florida with prizes attached for those lucky enough to find them and used our social media savvy to offer hints and spread the word.

The campaign was recognized by the Florida Public Transportation Association and named Best Digital Media Campaign in Central Florida.