Get Moxē | Florida High School Athletic Association
Moxē is an integrated marketing agency in Central Florida specializing in advertising, creative design, social media, and public relations.
Marketing Agency, Digital Marketing, Media Buying, Advertising, Advertising Agency, Public Relations Agency, Public Relations, PR, Social Media Agency, Web Design, Content Creation, Content Strategy, Rebranding, Branding, Graphic Design, Creative Agency
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Florida High School Athletic Association

About the Client

The governing body for high school sports in one of the most sports-fanatical states in the U.S. relies on Moxē to manage intense media scrutiny, while refining their brand perception with membership and state legislators. By highlighting the extraordinary achievements of FHSAA members through Twitter, Facebook, and Instagram, the FHSAA’s social media platforms are as dynamic as the high-school athletes throughout the state of Florida.

Our Strategy

Engage the Membership and Celebrate and its Achievements

With refreshed, proactive messaging to its membership and the media Moxē is helping the FHSAA by amplifying the success stories of the FHSAA membership and creating opportunities to put schools and athletes in the spotlight.

Objectives

Public Relations | Creative Design | Social Media
  • Highlight stories of membership success
  • Focus on “member driven” messaging
  • Create “ownership” opportunities in FHSAA platforms for members

 

Social Media Content Creation

Results

The FHSAA has seen exponential growth in their reach, engagement, and following across all social platforms.  Additionally, the FHSAA has been featured in every major media market in the state of Florida.

102

Percent Year-Over-Year Growth: Average Monthly Impressions

125

Percent Year-Over-Year Growth: Average Monthly Engagement

43

Percent Year-Over-Year Growth: Total Social Media Followers

44

Percent Year-Over-Year Growth: Mentions on Twitter

Media Coverage