Get Moxē | Crummer Graduate School of Business
Moxē is an integrated marketing agency in Central Florida specializing in advertising, creative design, social media, and public relations.
Marketing Agency, Digital Marketing, Media Buying, Advertising, Advertising Agency, Public Relations Agency, Public Relations, PR, Social Media Agency, Web Design, Content Creation, Content Strategy, Rebranding, Branding, Graphic Design, Creative Agency
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Crummer Graduate School of Business

About the Client

The Crummer Graduate School of Business at Rollins College has long been known and highly respected as the #1 MBA Program in Florida, but they wanted to take their MBA applicants to a new level by raising the bar even further with expansion into Jacksonville and Tampa. 

Our Strategy

Laser targeting messaging the Crummer Experience

Moxē developed a new brand and lead generation campaign focused on the unique qualities that only a Crummer education delivers with a highly targeted, multi-segment traditional and digital media plan.

Objectives

Advertising   |   Design
  • Increase Crummer brand awareness in Orlando, Tampa, and Jacksonville
  • Provide more, high quality leads for six degree programs
  • Create a compelling brand campaign that accentuates the exceptional benefits of a Crummer degree

“Experience” Campaign Creative Samples

Results

At the midway point of the Experience Campaign we’ve raised top of mind awareness with prospective students while efficiently producing a record number of student leads.

1758

New Leads and Counting

10.4

Percent Average Conversion Rate

156

Average Leads Per Month