Moxē Integrated Marketing, Central Florida’s only integrated marketing firm focused specifically on the builder, contractor and associated services markets, announced today that William Campbell has joined the agency as director of account services.

In this role, Campbell oversees all client-facing programs, including account strategy and planning, budgeting, service delivery and accountability for a full-service, integrated team of marketing professionals.

“William provides our clients with an additional senior-level marketing resource to deploy fully-integrated marketing programs for our builder, contractor and other clients,” said Michael Monahan, president and CEO of Moxē. “He brings more than two decades of marketing and communications experience to our firm as a marketing strategist, brand architect, digital media marketer, creative director, project manager and public relations professional. I am excited to see the impact he will have on our clients’ success.”

Campbell joins Moxē from 321 The Agency, where he served as a client marketing strategist. Prior to his time at 321 The Agency, Campbell spent eight years as an independent marketing and communications consultant, where he managed marketing initiatives, content strategy, creative services, digital and social media marketing strategies for a variety of clients across the country.

In addition to his marketing experience, Campbell was Director of Education for Florida Realtors, was a Public Information Officer for Global-5 Communications, a full-service public relations, marketing and digital firm and was an Associate Director of Print and Publication services at The University of Central Florida, where he also served as an adjunct professor.

Campbell holds a bachelor’s degree from the University of Central Florida and has completed significant coursework towards a PhD in Organizational Communication from Capella University and a master’s degree in Rhetoric and Communication from The University of Central Florida. He also holds a certificate in business analytics from the Wharton Executive Education Program.