Moxē Integrated Marketing announced today that Melanie Hale has joined the agency as account manager, reporting to Director of Account Services William Campbell.

Hale is an agency veteran with more than 20 years of experience, including stops at Cramer-Krasselt, PUSH, BBDO and evōk Advertising, with much of her work in account management and media buying roles.

“Melanie will play a critical role in our agency model, serving as the primary window into our clients for the agency and providing that same lens for the agency into our clients,” said Michael A. Monahan, president and CEO of Moxē Integrated Marketing. “Throughout her career, she’s demonstrated a track record of serving and growing multiple key accounts through astute client stewardship, service, with a strong foundation in traditional and digital advertising fundamentals.”

Hale earned her bachelor’s degree in Business Administration, with a concentration in marketing, from SUNY Polytechnic Institute (formerly SUNY Institute of Technology Utica/Rome).