Moxē Integrated Marketing, Central Florida’s only integrated marketing firm focused specifically on the building, construction, contractor, home services and related industries, announced today that Makena Bement has joined the agency as assistant media buyer.

Bement joins Moxē after completing a business management trainee program at Fresh Market, where she was responsible for providing data-driven recommendations and analyzing sales and business reports.

She recently completed her master’s degree in management from The University of Central Florida, where she also holds an undergraduate degree in interdisciplinary studies, with a focus on behavioral and social science and communication, as well as a minor in sports business management and mass communication. During her time at UCF, she was president of the Sport Business Club from 2020 to 2021.

In her role at Moxē, she will be responsible for supporting a multi-million dollar advertising program across broadcast television, cable, radio, audio streaming and OTT advertising platforms. She will report to Moxē’s Media Supervisor Kerri Byrd.

“We are excited to have Makena join the Moxē team,” said Michael A. Monahan, the agency’s president & CEO. Her educational and professional background in data management will help support our media program make recommendations to our clients based on the information we are seeing in the marketplace.”