Each of us is bombarded by advertising messages every day, making it harder and harder for brands to stand out get noticed. In response, many companies are now investing significant resources into influencer marketing campaigns in an attempt to cut through the noise.

Influencer marketing involves collaborating with popular and relevant personalities to promote your brand by leveraging their expertise and credibility to gain the trust of their large list of followers. Influencers are often real-life, non-celebrity consumers with in-depth knowledge about specific subjects, which affords them a more authentic, grass-roots approach to endorsements.

According to a recent study, influencer marketing is seen as effective by 92% of participants, with 86% stating they are willing to invest more of their budgets into these initiatives.

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