[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation="" box_shadow_on_row="no"][vc_column][vc_column_text]Whether you own your own business or work for a company, having an integrated marketing strategy is crucial. In this day and age, more and more businesspersons and entrepreneurs are seeing the value in convergence. To that end, it...
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Back in November 2011, the Public Relations Society of America (PRSA) launched an initiative called “Public Relations Defined,”which aimed to come up with a more up-to-date definition for the term Public Relations. The main idea behind the initiative was to take into account the evolution of the profession in the...
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Advances in technology have endorsed the spread of globalization and one of the direct results is that travel has become exponentially cheaper. Because of this, the opportunities to go abroad are numerous and, thus, the American educational system has now accommodated itself to experiential learning....
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It is undeniable social media has impacted society in enormous ways. We live in an age of instant gratification, where we now have immediate access to a plethora of information, news, and advertisements. This meteoric rise in digital technology has also obviously altered the PR...
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Public relations, defined as the profession of creating and maintaining goodwill of an organization’s various publics, is something that most businesses crave. However, it can also be something that some may find particularly daunting. While there are many businesspersons that may be inclined to believe...
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The week after Labor Day marks the end of summer for some, but for advertisers, it means the return of primetime television and football. In honor of the 2018 NFL kickoff game, we wanted to share some of the agency’s favorite Super Bowl commercials. From...
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