Will Campbell

About Will Campbell

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So far Will Campbell has created 24 blog entries.

Public Relations in the Modern Age: What is it?

Back in November 2011, the Public Relations Society of America (PRSA) launched an initiative called “Public Relations Defined,”which aimed to come up with a more up-to-date definition for the term Public Relations. The main idea behind the initiative was to take into account the evolution of the profession in the digital space, with the impact of the Internet, blogging and

Public Relations in the Modern Age: What is it?2021-09-13T13:18:12+00:00

Targeting the Millennial Traveler

Advances in technology have endorsed the spread of globalization and one of the direct results is that travel has become exponentially cheaper. Because of this, the opportunities to go abroad are numerous and, thus, the American educational system has now accommodated itself to experiential learning. Study abroad programs and gap years are more abundant. Therefore,

Targeting the Millennial Traveler2021-09-15T18:54:38+00:00

How the Fusion of Social Media and PR Is Attracting Tomorrow’s Professionals

It is undeniable social media has impacted society in enormous ways. We live in an age of instant gratification, where we now have immediate access to a plethora of information, news, and advertisements. This meteoric rise in digital technology has also obviously altered the PR world greatly; a profession which depends on anything public-facing now

How the Fusion of Social Media and PR Is Attracting Tomorrow’s Professionals2021-09-13T13:19:17+00:00

Moxe’s Favorite Super Bowl Commercials

The week after Labor Day marks the end of summer for some, but for advertisers, it means the return of primetime television and football. In honor of the 2018 NFL kickoff game, we wanted to share some of the agency’s favorite Super Bowl commercials. From a dancing monkey’s to surprise celebrities, here are the ads

Moxe’s Favorite Super Bowl Commercials2021-09-15T18:55:12+00:00