The Orlando Business Journal Leadership Trust invited Michael Monahan, President, and CEO of Moxē Integrated Marketing, to join the exclusive community for influential business leaders, executives, and entrepreneurs in Orlando. Monahan was chosen for membership by the Orlando Business Journal Leadership Trust Selection Committee due to his experience, leadership, and influence in the local business
Moxē Integrated Marketing announced today that it has signed the Orlando Economic Partnership’s (OEP) Diversity, Equity, and Inclusion Pledge, a commitment to, among other things, improve opportunities from otherwise disadvantaged groups in ways that will enable long-term prosperity for all groups. “We are proud to join more than 100 other prominent Central Florida organizations to
Streaming & OTT – Why Media Buyers Should Consider Now More Than Ever to Reach the Cord-Cutting Set According to eMarketer, more than 46 million U.S. adults who once paid for traditional TV services have “cut the cord” and no longer subscribe to cable, satellite, or similar services. Enter streaming. Streaming services are those that
Orlando Sentinel Closing Downtown Office a Sign of the Times for Dwindling Newsrooms, Highlights Need for Robust Content Strategy to Reach News Consumers Earlier this month, The Orlando Sentinel announced that it is closing its downtown headquarters, a building it has called home for nearly 70 years. After careful deliberation, we have decided to permanently
Four Ways COVID-19 has Changed Agency Life in 2020 Someone recently asked me “how has COVID changed agency life in 2020.” While it’s hard now to even think about what the agency world was like, pre-COVID, there are four things that stand out to me as I reflect on the past six months. First, we’ve
Four Black Business Month Inspired Quotes for Entrepreneurs August is National Black Business Month. This observance highlights the important role of African American businesses in the Black community in addition to the overall national economy. When it comes to effective communication, entrepreneurs and aspiring business owners can glean quite a bit of knowledge from the
Blockbuster’s Love Fest With AirBnB on Twitter is the Brand Hug We All Needed This Week Silent since January 2014, Blockbuster Video’s official Twitter account sprung to life Wednesday with two unexpected tweets: Ok, we've seen enough. Checking out. — Blockbuster (@blockbuster) August 11, 2020 Just checking in. 👋 — Blockbuster (@blockbuster) August 11, 2020
Finding the Right Match: How Understanding What Type of Client You Are Will Help You Partner with The Right Agency According to a recent article in The Business Journal, there are three primary personas for buyers of integrated marketing services: the strategist, the producer and the implementer. The article suggests that clients who have a
Trying to Reason with Hurricane Season, Media Buying Tips for Florida Advertisers With Tropical Depression 11 officially forming in the Atlantic, now is an ideal time to think about strengthening your marketing efforts to reach your target audience, many of whom are weather-watchers and at risk for potential storm devastation. Forecasters are predicting that the
Back in November 2011, the Public Relations Society of America (PRSA) launched an initiative called “Public Relations Defined,”which aimed to come up with a more up-to-date definition for the term Public Relations. The main idea behind the initiative was to take into account the evolution of the profession in the digital space, with the impact of the Internet, blogging and
