Anny Sequera

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So far Anny Sequera has created 23 blog entries.

Moxē President & CEO Joins Orlando Business Journal Leadership Trust

The Orlando Business Journal Leadership Trust invited Michael Monahan, President, and CEO of Moxē Integrated Marketing, to join the exclusive community for influential business leaders, executives, and entrepreneurs in Orlando. Monahan was chosen for membership by the Orlando Business Journal Leadership Trust Selection Committee due to his experience, leadership, and influence in the local business

Moxē President & CEO Joins Orlando Business Journal Leadership Trust2021-11-08T13:07:33+00:00

Moxē Signs the OEP Diversity and Inclusion Pledge

Moxē Integrated Marketing announced today that it has signed the Orlando Economic Partnership’s (OEP) Diversity, Equity, and Inclusion Pledge, a commitment to, among other things, improve opportunities from otherwise disadvantaged groups in ways that will enable long-term prosperity for all groups. “We are proud to join more than 100 other prominent Central Florida organizations to

Moxē Signs the OEP Diversity and Inclusion Pledge2021-11-08T13:08:13+00:00

Streaming & OTT – Why Media Buyers Should Consider Now More Than Ever to Reach the Cord-Cutting Set

Streaming & OTT – Why Media Buyers Should Consider Now More Than Ever to Reach the Cord-Cutting Set According to eMarketer, more than 46 million U.S. adults who once paid for traditional TV services have “cut the cord” and no longer subscribe to cable, satellite, or similar services. Enter streaming. Streaming services are those that

Streaming & OTT – Why Media Buyers Should Consider Now More Than Ever to Reach the Cord-Cutting Set2021-09-13T13:13:56+00:00

Orlando Sentinel Closing Downtown Office a Sign of the Times

Orlando Sentinel Closing Downtown Office a Sign of the Times for Dwindling Newsrooms, Highlights Need for Robust Content Strategy to Reach News Consumers Earlier this month, The Orlando Sentinel announced that it is closing its downtown headquarters, a building it has called home for nearly 70 years. After careful deliberation, we have decided to permanently

Orlando Sentinel Closing Downtown Office a Sign of the Times2021-09-13T13:15:28+00:00

Four Ways COVID-19 has Changed Agency Life in 2020

Four Ways COVID-19 has Changed Agency Life in 2020 Someone recently asked me “how has COVID changed agency life in 2020.” While it’s hard now to even think about what the agency world was like, pre-COVID, there are four things that stand out to me as I reflect on the past six months. First, we’ve

Four Ways COVID-19 has Changed Agency Life in 20202021-09-13T13:15:59+00:00

Four Black Business Month Inspired Quotes for Entrepreneurs

Four Black Business Month Inspired Quotes for Entrepreneurs August is National Black Business Month. This observance highlights the important role of African American businesses in the Black community in addition to the overall national economy. When it comes to effective communication, entrepreneurs and aspiring business owners can glean quite a bit of knowledge from the

Four Black Business Month Inspired Quotes for Entrepreneurs2021-09-13T13:16:36+00:00

Blockbuster’s Love Fest With AirBnB on Twitter is the Brand Hug We All Needed This Week

Blockbuster’s Love Fest With AirBnB on Twitter is the Brand Hug We All Needed This Week Silent since January 2014, Blockbuster Video’s official Twitter account sprung to life Wednesday with two unexpected tweets: Ok, we've seen enough. Checking out. — Blockbuster (@blockbuster) August 11, 2020 Just checking in. 👋 — Blockbuster (@blockbuster) August 11, 2020

Blockbuster’s Love Fest With AirBnB on Twitter is the Brand Hug We All Needed This Week2021-09-13T13:17:00+00:00

Finding the Right Match: How Understanding What Type of Client You Are Will Help You Partner with The Right Agency

Finding the Right Match: How Understanding What Type of Client You Are Will Help You Partner with The Right Agency According to a recent article in The Business Journal, there are three primary personas for buyers of integrated marketing services: the strategist, the producer and the implementer. The article suggests that clients who have a

Finding the Right Match: How Understanding What Type of Client You Are Will Help You Partner with The Right Agency2021-09-13T13:17:24+00:00

Trying to Reason with Hurricane Season, Media Buying Tips for Florida Advertisers

Trying to Reason with Hurricane Season, Media Buying Tips for Florida Advertisers With Tropical Depression 11 officially forming in the Atlantic, now is an ideal time to think about strengthening your marketing efforts to reach your target audience, many of whom are weather-watchers and at risk for potential storm devastation. Forecasters are predicting that the

Trying to Reason with Hurricane Season, Media Buying Tips for Florida Advertisers2021-09-13T13:17:47+00:00

Public Relations in the Modern Age: What is it?

Back in November 2011, the Public Relations Society of America (PRSA) launched an initiative called “Public Relations Defined,”which aimed to come up with a more up-to-date definition for the term Public Relations. The main idea behind the initiative was to take into account the evolution of the profession in the digital space, with the impact of the Internet, blogging and

Public Relations in the Modern Age: What is it?2021-09-13T13:18:12+00:00