Articles2021-10-22T14:06:00+00:00

Finding the Right Match: How Understanding What Type of Client You Are Will Help You Partner with The Right Agency

Finding the Right Match: How Understanding What Type of Client You Are Will Help You Partner with The Right Agency Written by Michael Monahan, President & CEO at Moxē Integrated Marketing According to a recent article in The Business Journal, there are three primary personas for buyers of integrated marketing

How the RPIE Model Came to Be and Why You Should Use it in Your Public Relations Program

How the RPIE Model Came to Be and Why You Should Use it in Your Public Relations Program Written by Michael Monahan, President & CEO at Moxē Integrated Marketing Webster's Dictionary defines public relations as the business of inducing the public to have understanding for and goodwill toward a person,

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